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A Real-time CDP business practitioner wants to fetch merged profile data of a customer across multiple data sources.
Which two elements must match in the data sources for the profile to merge? (Choose two.)
Correct Answer: C, D
According to the Adobe documentation 3 , identity value and namespace are two elements that must match in the data sources for the profile to merge. Identity value is the unique identifier for a customer, such as an email address or a phone number. Namespace is the type or source of the identity value, such as Email or Phone Number. When two data sources have the same identity value and namespace, they can be stitched together to form a unified profile. References: 3 https://experienceleague.adobe.com/docs/experience-platform/profile/identity-service/overview.html?lang=en#identity-service-overview
A Real-Time CDP Business Practitioner is working with a client who requires automatic
authentication Which type of ingestion should the practitioner choose?
Correct Answer: A
According to the Adobe documentation 3 , batch ingestion is the type of ingestion that supports automatic authentication. Batch ingestion enables data to be ingested periodically from sources such as databases, cloud storage, or CRM systems. Batch ingestion also supports authentication methods such as OAuth 2.0, API key, or username and password. References: 3 https://experienceleague.adobe.com/docs/experience-platform/ingestion/home.html?lang=en#batch-ingestion
A retailer implements Adobe real-time CDP and is able to combine in-store purchase data with purchase data from their website using a phone number as the primary key.
Which two data segments targeted in paid campaigns will become more accurate and result in CPA uplift? (Choose two.)
Correct Answer: A, C
According to the Adobe documentation, by combining in-store purchase data with online purchase data using a phone number as the primary key, the retailer can create more accurate segments of customers based on their purchase behavior across channels. For example, the retailer can target in-store purchasers who have not bought online yet, or frequent purchasers who have bought both online and offline multiple times. These segments can be targeted in paid campaigns to increase conversion rates and reduce cost per acquisition (CPA). Reference: https://experienceleague.adobe.com/docs/experience-platform/segmentation/home.html?lang=en#segmentation
A publication who is an Adobe Real-Time CDP customer wants to reach users who filled out different forms to subscribe to newsletters on their site. When they create one segment of form 1 the size is 5,000 profiles. When they create a second segment of people who filled out form 2 the size is 10,000 profiles. However, when they create a segment that includes form 1 OR form 2, the number of subscribers is 12,000.
What explains why the segment size which includes both forms is 12,000?
Correct Answer: C
The explanation for why the segment size which includes both forms is 12,000 is that 3,000 people filled out both form 1 and form 2. This can be derived from the following formula:
Segment size of form 1 OR form 2 = Segment size of form 1 + Segment size of form 2 - Segment size of form 1 AND form 2
Plugging in the given numbers, we get:
12,000 = 5,000 + 10,000 - Segment size of form 1 AND form 2
Solving for Segment size of form 1 AND form 2, we get:
Segment size of form 1 AND form 2 = 3,000
A financial services start-up implements Adobe Real-Time CDP and ingests third-party data with lead information. The start-up provides credit cards with crypto currency bonus offers.
Which two attributes could be used to understand high-value prospects? (Choose two.)
Correct Answer: B, C
Two attributes that could be used to understand high-value prospects are household income and credit score. Household income indicates the financial capacity and spending power of a prospect, which could affect their interest in credit cards with crypto currency bonus offers. Credit score indicates the creditworthiness and risk level of a prospect, which could affect their eligibility and approval for credit cards with crypto currency bonus offers.